Is your company losing money because of the simplest of oversights? Is the professionalism of your business being questioned without you even realising?
Something as simple as spelling and grammatical errors on your business correspondence, documentation and marketing resources could be the deciding factor between you winning a piece of business or the customer choosing to deal with one of your competitors instead.
A study by Global Lingo revealed that 59% of Britons would not use a company that had obvious grammatical or spelling mistakes on its website or marketing material so this isn’t something that you can afford to get wrong.
Most word processing software has an inbuilt spell check facility but would you rely on that alone to check over your important business documents? If you do, you could be damaging your company reputation and losing business without even knowing.
The long and short of it is, that your electronic spell checker won’t tell you if you’ve added an extra word, included a similar word with a different meaning or have written something that just doesn’t make sense even if the spelling is all correct.
No matter how good your natural ability for spelling and grammar is, sometimes you just spend so much time looking at a piece of work that you have produced yourself, that you just don’t see the wood for the trees anymore. Your eyes will simply scan over what you believe to be right and will miss the glaring errors that are still present.
If you have to proofread your own work, only do this after a long break. It will also be advantageous to read it aloud word by word as this will probably highlight any of those extra or incorrect words that have made their way into the text.
If your company creates a large amount of written copy, it might be useful to put together a style guide. This will allow anyone who produces copy for your company to stick to the same rules regarding terminology, tone of voice plus spelling and punctuation preferences. Uniformity is vital so a style guide will ensure that all business messages are consistent regardless of the format.
Of course, the simple solution would be to hire yourself a proofreader. This needn’t cost the earth and will definitely be worth a small outlay than to miss out on, or lose business because of spelling errors on your website or marketing collateral.
As a qualified proofreader and copy editor, Girl Friday Harrow will be happy to cast an eye over any of your written words…